Communicating Healthy Ageing Messages to Older Australians - What do Older People Value?



Many older people are willing to incorporate changes in their lives to improve mobility and long term independence. Physical activity and staying mentally and socially connected were identified as key priorities. Approaches to healthy ageing should lead with initiatives that most appeal to people over 60. For many people, (particularly >75 years) messages about falls prevention may be more acceptable when incorporated within a holistic program.


Carolyn Loton

Juntos Marketing